Sunrise Coast Pure Michigan Byway

Join us at beautiful Starlite Beach in Alpena, Michigan for the Thunder Bay Car Show—a free, family-friendly event you won’t want to miss!
Admission and registration are FREE, and pre-registration gets you a free t-shirt and breakfast.

Enjoy a full day of amazing cars, community fun, and scenic views. Concessions will be available all day, so come hungry and stay for lunch! Plus, don’t miss your chance to support a great cause—all proceeds from the 50/50 raffle and merchandise sales benefit the Thunder Bay River Center.

We will also be showing a movie in the evening so bring your lawn chairs and snack on our concessions!

Bring the whole family and celebrate summer, style, and horsepower with us!