Sunrise Coast Pure Michigan Byway

Join us in Downtown Alpena for our second-annual New Year’s Eve Celebration!

Come ring in 2026 and celebrate new beginnings. New this year is a firework display at midnight, thanks to Mango’s Tequila Bar!

Enjoy food and drink specials throughout the downtown at restaurants, taprooms and bars starting at 5 pm. Dance the night away with a lineup of music from 8 pm- 1 am in the parking lot on the corner of 3rd Ave & River (behind Mango’s). Warm up at our cozy warming stations throughout the parking lot and Center Alley with a Social District Drink.

As midnight approaches, we will have a spectacular “sunrise” celebration in the parking lot behind Mango’s, followed by a firework display!